Successful startups are made of more than just good ideas--they are made of great stories. A well-honed story about who you are, what you do, and why the world should care is critical to connecting with investors, customers and the strategic partners you need to succeed.
But if telling a great story were that easy, we'd all be doing it. Truth is, building a strong company narrative is hard work, requiring an equal measure of creativity, discipline and experimentation.
Join us in November for a three-part series where we will work with you to 1) zero in on your unique story 2) craft a compelling pitch, and 3) learn how to use your body (posture, voice and presentation) to seal the deal.
Even if you are just getting started, this series will help you lay a strong foundation for the future--so don't be shy. You don't need to attend all three, but we strongly recommend it to get the best benefit. The activities will be hands-on and participation is limited to ensure that we can work as a group and one-on-one with everyone.
These events are free but registration is required! At each event, we'll work hard and then reward ourselves with food, drinks and merriment.
Pitch Perfect Part 1: Building Blocks and Some Not-So-Basic Basics
November 4, 5:30pm
In this first of a three-part series on building and telling your company story, we will start with the fundamentals of building a compelling baseline for your pitch, harnessing insights into your value proposition, customers, go-to-market strategy, and other components of your "business model canvas." We will ask (and answer) questions like "who are your people," "what makes you and your team special," "why does the world need you," "how do you make money?" etc. And, we will talk about the basic "storytelling" toolkit every entrepreneur needs.
Register for Part 1
Perfect Pitch Part 2: Projection, Posture & Practice
November 10, 5:30pm
Your body is your instrument. No, really. There's a reason that professional performers train their voices and their bodies for peak performance. How you stand, how you project, how you use your voice: all of these things can be the make or break difference for how people perceive you and your business.
Spend a few hours with a professional body and voice coach and a team of startup supporters who have seen the good, the bad and the ugly in presentation styles, and you WILL be a better storyteller.
Register for Part 2
Pitch Perfect Part 3: Pitch It!
November 17, 5:30pm
There's nothing like real world feedback on your company story to refine the rough edges. Want to know if you have the right stuff? Pitch it, baby. With $500 in cash prizes on the table and panel of experimental (but friendly) judges, everyone who pitches will walk away with solid feedback they can use. Some will walk away with a cash prize!
Register for Part 3